Rhys Larkin

Creator content drives restaurant visits.

Customer footage outperforms expensive shoots because diners trust what peers post.

Design and staffing choices shape whether customers actually photograph and share their meals.

Restaurants that guide creators on what to show diners actually get the bookings.

AI tools use weather, events, and sales data to cut waste and boost pricing precision.

A practical guide to which Toast features actually drive restaurant revenue and which ones to skip.

Open rate lies; revenue per message tells you whether your SMS actually works.

Restaurants face millions in liability by conflating transactional and marketing consent in texts.

Timing automated texts around what guests actually do beats blasting them on the calendar.

SMS texts hit 90% open rates and drive 14% revenue bumps—here's how to build the list right.

Timing and specificity beat discount size in driving flash offer redemptions.

Four design decisions shape SMS offer success before any copywriting happens.

Track which signup channels actually drive repeat visits and measurable revenue.

How to measure whether restaurant ads actually drive sales, not just intercept existing customers.

Most restaurants measure ROI wrong, inflating numbers by ignoring what actually counts.