Customer Lifetime Value as a Restaurant Marketing Metric
Most restaurants chase new customers while hemorrhaging regulars worth $440 each.
Damon Holloway
Reporter
Damon Holloway
Damon Holloway covers marketing roi and restaurant marketing attribution and roi for Culinary Ark.
13 stories
Customer Lifetime Value as a Restaurant Marketing KPI
Damon Holloway
Multi-Touch Attribution Applied to Restaurant Marketing Funnels
How restaurants can measure which marketing channels actually fill seats, not just generate clicks.
Damon Holloway
Marketing Mix Modeling for Restaurant Ad Spend Decisions
Damon Holloway
Attribution Challenges Unique to Multi-Location Restaurant Groups
Damon Holloway
Restaurant Marketing Metrics That Actually Matter
Stop tracking vanity metrics and measure what actually drives revenue.
Damon Holloway
Incrementality Testing for Restaurant Promotions
Damon Holloway
Offline to Online Attribution for Brick and Mortar Restaurants
Damon Holloway
Offline to Online Attribution for Restaurants
Damon Holloway
Measuring ROI on Restaurant Digital Marketing Spend
Damon Holloway
Measuring ROI on Restaurant Digital Campaigns
Most restaurant operators are measuring digital marketing ROI with fundamentally wrong numbers.
Damon Holloway
Marketing Attribution Models for Restaurants
CFOs are demanding proof that restaurant marketing spend actually drives diners through the door.
Damon Holloway
Measuring Offline to Online Conversion for Restaurants
Most restaurants credit digital channels for sales that offline marketing actually drove.
Damon Holloway