Alma Eldridge

Matching staffing to sales forecasts prevents cost overruns before hours are worked.

Choose a POS system based on the business decisions its reporting actually enables.

Early signals from behavior data help restaurants save guests before they stop coming back.

Triggered messages based on guest behavior outperform generic promotions.

Start with actual covers you need and what acquiring them can cost—not a percentage of revenue.

Measure each channel's impact on actual covers before splitting your budget.

Loyalty programs work only if they drive repeat visits and higher spending, not just sign-ups.

How restaurants can finally trace influencer posts to actual revenue instead of just counting views.

Staging events for lighting, angles, and moments makes creator posts worth sharing.

Authentic guest content drives sales when strategically redeployed across every channel.

Proximity matters more than follower count when picking creators to drive restaurant traffic.

Specificity and neighborhood details drive restaurant reviews that actually fill tables.

Local creators with smaller audiences drive more foot traffic than viral mega-influencers.

Aloha POS costs far more than small restaurants actually need to pay for what they use.