Measuring Offline to Online Conversion for Restaurants
Most restaurants credit digital channels for sales driven by offline marketing, missing the tools that prove what actually worked.
Soren Novak
Contributing Editor
Soren Novak is a contributing editor at Culinary Ark covering restaurant marketing attribution and roi. Based in New York, Soren has written for Culinary Ark since 2016.
1 story · New York
Most restaurants credit digital channels for sales driven by offline marketing, missing the tools that prove what actually worked.